Storyselling Expert Jen Bullington Launches "Invisible Value" Framework to Help Businesses Communicate Their Value

FOR IMMEDIATE RELEASE

RICHMOND, Va., July 30, 2026 — Storyselling strategist, speaker, and business communication expert Jen Bullington today introduced the Invisible Value framework, a new approach to helping businesses communicate their value. Bullington believes many organizations don't have a marketing problem. They have an Invisible Value problem. She argues that a company's stories don't create its value. They reveal the value that's already there.

"Extraordinary businesses lose opportunities every day because people don't immediately understand their value," said Bullington. "I call that Invisible Value. It's not a reflection of the quality of your work. It's what happens when meaningful work isn't communicated in a way people immediately recognize and remember."

Drawing on more than two decades as a corporate trainer and professional writer, Bullington developed the Storyselling methodology after seeing the same challenge again and again: brilliant businesses with invisible value. Rather than encouraging business owners to create more marketing, she helps them uncover the stories they already have. Those stories are proof wrapped in humanity. They build trust, demonstrate expertise, and help clients understand not just what a business does, but why it matters.

"Many businesses don't have a marketing problem," Bullington said. "They have a communication problem. We expect facts, credentials, websites, and résumés to do the job that stories were designed to do. Facts tell people what you do. Stories help them understand why they should care."

To introduce the framework, Bullington has released a complimentary Storyselling Cheat Sheet, designed to help business owners identify the stories that already exist within their organizations and begin communicating their value more clearly.

The Storyselling Cheat Sheet is available at www.storyselling4success.com/gift.

Media Contact

Jen Bullington Founder, Storyselling for Success Email: jenb@storyselling4success.com Phone: 714.420.0054 Website: www.storyselling4success.com

About Jen Bullington

Jen Bullington is a business communication strategist, speaker, and founder of Storyselling for Success. She created the Invisible Value framework to help businesses communicate their value through Storyselling. With more than 20 years of experience in corporate training and professional writing, she believes every business deserves to be recognized for the value it already creates. Her mission is to uncover the stories that make that value impossible to ignore.