Built Because the Problem Was Real
PressLaunch was created by Adrienne Barker because getting a press release out as a podcast host was either too expensive, too complicated, or both. So she built the solution herself.
The Founder
Adrienne Barker, MAS
Adrienne Barker grew up inside a business. Her family's companies taught her early that showing up consistently, building trust, and staying visible are the foundations of every successful brand.
Today she is a business coach, podcast host of four shows, podcast producer, LinkedIn strategist, fractional CMO, author of five books, and an 8-year SCORE certified mentor. Her shows include Adrienne Barker Speaks No Prep Needed, The Promo Supplier Playbook, Debate the News True Crime, and Mannershift Podcast. She holds the MAS designation, placing her in the top 2% of her field worldwide.
She is also the creator of the Authorityshift™ methodology, a proven framework for transforming professionals from best-kept secrets into recognized authorities. Press releases are one of the most powerful tools in that framework. Getting your story into search results, news feeds, and media inboxes is a direct path to building the kind of authority that opens doors.
Learn about Authorityshift™35+
Years of Business Expertise
5
Published Books
4
Podcast Shows Hosted
8 yrs
SCORE Certified Mentor
Authorityshift™
A proven methodology for transforming professionals from best-kept secrets into recognized authorities. PressLaunch is one of its core tools.
Why PressLaunch Exists
Three reasons this needed to be built
Podcast hosts deserve a voice in the press
Podcasting has become one of the most powerful media formats in the world, yet podcast hosts are routinely overlooked by traditional press release services. Those services were built for corporations with PR budgets, not independent creators with important stories to tell.
Press releases build authority
A press release is not just an announcement. It is a credibility signal. When your story appears in search results, news feeds, and media inboxes, it tells the world that you are someone worth paying attention to. Authority is built one visible moment at a time.
The cost was the barrier
Sending a press release through traditional services costs hundreds of dollars per release. That price point shuts out the very people who need visibility the most. PressLaunch was built to remove that barrier entirely.
The Bigger Picture
Press releases are an authority-building tool
Every press release you send creates a permanent, indexed record of your expertise. It shows up in Google News. It lands in the inboxes of podcast journalists and media contacts. It feeds RSS aggregators that podcast platforms monitor. It signals to the world that your work is worth covering.
That is the Authorityshift™ principle in action. Visibility is not vanity. It is strategy. PressLaunch gives podcast hosts a direct, affordable path to that visibility with no PR agency required.