Sandy Nichols, MAS, Joins AWS PromoStack as Business Development Consultant

COLUMBIA, Md., October 2026 - AWS PromoStack, formerly Artwork Services USA, announced that Sandy Nichols, MAS, has joined the company as Business Development Consultant. With 24 years of experience in the promotional products industry, Nichols brings industry relationships, business knowledge and an understanding of the challenges and opportunities facing suppliers and distributors.

In her new role, Nichols will focus on strengthening relationships with promotional products suppliers and distributors, understanding their business priorities and helping them identify practical opportunities to improve efficiency, productivity and profitability. Nichols will represent AWS PromoStack at upcoming industry events, including the ASI Power Summit in San Diego and the PPAI Leadership Development Conference, where she will connect with industry leaders and introduce the company's expanded capabilities.

Her appointment comes as AWS PromoStack expands its industry outreach following the introduction of its new brand identity, which brings together more than 26 years of experience in artwork, back-office operations, eCommerce, ERP technology and AI-enabled solutions.

For many promotional products businesses, the challenge is not a lack of available technology or solutions. It is finding the time, internal resources and confidence to evaluate opportunities, share operational challenges and determine where to begin. Nichols will help bridge that gap, serving as a trusted industry resource who can engage businesses in practical, consultative conversations about their needs and connect them with the right expertise and capabilities within AWS PromoStack.

"Sandy brings something especially valuable to our team: 24 years of industry relationships, experience and an understanding of the challenges our customers face every day," said Varshal Thakor, President and Co-Founder of AWS PromoStack. "Companies are under increasing pressure to do more with limited resources while navigating new technologies and changing customer expectations. Sandy will help us engage with businesses in a consultative, practical way, making it easier for them to explore solutions that deliver real business value."

Nichols' industry experience and relationship-focused approach will help companies understand how those capabilities can address real-world challenges, whether improving existing workflows, expanding operational capacity, connecting systems or exploring emerging technologies.

"I've spent more than two decades in the promotional products industry, and I've seen firsthand how the right technology and operational support can make a meaningful difference for suppliers and distributors," said Nichols. "What excites me about AWS PromoStack is the depth of its industry experience and the breadth of solutions it brings together. We can meet businesses where they are today, understand their challenges and help them build practical solutions for where they want to go. I'm looking forward to reconnecting with industry colleagues, building new relationships and being part of this next chapter for the company."

Nichols will also join the AWS PromoStack team at The PPAI Expo 2027 in Las Vegas, January 12-14, where attendees can meet the team at Booth 2811 and learn more about the company's technology and operational solutions.

About AWS PromoStack

AWS PromoStack, formerly Artwork Services USA, is a technology and business solutions partner with more than 26 years of experience serving promotional products suppliers and distributors. Founded in 2000, the company provides an integrated ecosystem of artwork and back-office services, eCommerce solutions, ERP technology and AI-enabled tools. Through its "Build Your Promo Stack" approach, AWS PromoStack combines industry expertise, technology, people and automation to help businesses improve efficiency, simplify operations and achieve sustainable, profitable growth.

Learn more at https://www.awspromostack.com.