For Promotional Products
PressLaunch is the only press release distribution service that routes promotional products industry news directly to PPAI PromoWire, trade media editors, and Google News — all for $59 per submission.
Starting at $59. No monthly fees, no contracts.
Industry Reach
The promotional products industry's primary press release channel — 15,000+ member companies.
Editors at the industry's top publications — Counselor, PPAI Magazine, Promo Marketing, and Impressions.
The only press release service with a direct PPAI PromoWire submission channel.
US promotional products industry revenue (PPAI 2024)
Distributor companies competing for buyer attention
PPAI member companies reading PromoWire
Sound Familiar?
You launch a new product line and the only people who hear about it are your existing distributor network.
You win a PPAI Pyramid Award or an ASI Counselor Award and it never makes it beyond your own social media.
You announce a major trade show presence but your news never reaches the buyers and decision-makers who weren't already planning to attend.
You are paying a PR agency thousands of dollars for generic distribution that misses the trade publications your clients actually read.
You tried a national wire service and your story landed in financial news feeds instead of promotional products industry media.
PressLaunch routes your story to the trade publications, industry associations, and search engines your buyers and distributors actually use — with a single $59 submission.
What to Announce
Most companies in this industry only think about press releases for major product launches. Here are the six moments that actually build long-term authority with buyers, distributors, and trade media.
Announce new branded merchandise lines, innovative product categories, or exclusive collections to industry buyers, distributors, and trade editors who cover product news.
PPAI Pyramid Awards, ASI Counselor Awards, and industry recognitions deserve more than a social post. A press release creates a permanent, indexed record of your credibility.
Exhibiting at PPAI Expo, ASI Show, or regional trade events? Announce your booth, featured products, and special presentations before the show floor opens.
Revenue records, employee growth, new facility openings, or major distributor partnerships — these are the stories that build long-term brand authority in the industry.
Eco-friendly product lines, recycled materials certifications, or carbon-neutral commitments are increasingly newsworthy to buyers and trade publications.
SAGE membership, ASI supplier status, PPAI membership milestones, or new industry certifications signal credibility to distributors and end buyers.
Where Your Story Goes
Generic press release services were built for Fortune 500 companies. PressLaunch routes your story to the trade associations, publications, and search engines your buyers and distributors actually use.
PPAI PromoWire
Direct submission to PPAI's PromoWire news digest — the industry's primary press release channel, read by 15,000+ member companies.
Trade Media Contacts
Verified editors and journalists at Counselor, PPAI Magazine, Promo Marketing, and Impressions — the publications your buyers read.
Google News Sitemap
Your release is submitted to Google News for indexing within hours of publication, reaching buyers searching for your category.
RSS Press Room Feed
Your story lives permanently in the PressLaunch Press Room RSS feed, picked up by news readers and industry aggregators.
Public Press Room Page
A permanent, indexed page at presslaunch.vip/release/your-story — shareable with distributors, clients, and trade show organizers.
Bing News Index
Submitted to Bing News for additional search engine coverage, reaching buyers across all major search platforms.
Everything Included
No monthly fees. No contracts. Choose Standard or Wire distribution — every submission includes the full distribution stack, including direct PPAI PromoWire submission.
Want Maximum Reach?
Upgrade to Wire Distribution and your press release is syndicated through EIN Presswire — a professional wire service — to AP News, Google News, USA TODAY Network, and Fox/NBC/ABC/CBS affiliates. You receive a Coverage Report with links to every placement.
Wire syndication alone costs $200–$350 elsewhere. At PressLaunch, $149 includes wire syndication plus our full curated trade media network including PPAI PromoWire and industry journalists.
Part of the Authorityshift™ System
In a $26 billion industry with 40,000+ distributors competing for the same buyers, the companies that win long-term are the ones that build a documented record of credibility. A press release is not just an announcement — it is a permanent, indexed proof point that your brand is worth paying attention to.
PressLaunch is built on the Authorityshift™ methodology: the systematic conversion of your expertise, milestones, and news into searchable, shareable authority that compounds over time.